MTV was your friend; it was the soundtrack to everything.
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Friday - July 30, 2021
Run-DMC at the MTV Video Music Awards, Los Angeles, Sept. 11, 1987.
(Barry King/Sygma/Getty Images)
quote of the day
MTV was your friend; it was the soundtrack to everything.
Kathy Valentine, Go-Go's bassist
rantnrave://
Pictures Came and Broke Your Heart

Forty years ago this Sunday, MTV launched with a two-year-old song by a British new wave band inspired by a two-decade-old short story about a dystopian world where machines have taken over and man-made music no longer exists. Happy birthday, MTV. Everybody else: When someone shows you who they are, believe them, or something. But then, having dispensed with that cultural foreshadowing—the most ominous *and* on-the-nose opening volley in American television history?—MTV's programmers followed up, in succession, with rock radio songs by PAT BENATAR, ROD STEWART and the WHO. Aug. 1, 1981 on the fledgling music video channel was one supremely weird day of TV, in which a bunch of radio programmers began their long battle to kill the radio star with a collection of video clips that would barely faze a public-access cable host. There were, I kid you not, five spins of a jazz fusion guitarist named LEE RITENOUR. Six spins of CLIFF RICHARD, a graying British rock idol almost wholly unknown to Americans. Two KATE BUSH songs (when in the course of human events would that happen again?). And exactly two spins, over the course of those first 24 hours, of old-school hip-hop—by BLONDIE. This is how you disrupt the universe?

Yes.

From that awkward, unassuming, ominous beginning came THRILLER (yes, I know), MADONNA, the GO-GO'S, PRINCE, "WALK THIS WAY," 120 MINUTES, YO! MTV RAPS, LL COOL J, THE REAL WORLD, NIRVANA UNPLUGGED, GREEN DAY, BIGGIE, TUPAC, FRED DURST, MISSY ELLIOTT, TRL, BRITNEY, NSYNC, EMINEM, BEYONCÉ, FALL OUT BOY, LADY GAGA, RIHANNA, YOUTUBE, possibly HAMILTON, definitely TIKTOK, probably SARAH BRAND (and, full disclosure, a decade of my own life, in which I was hired three times and shown the door twice, and I'm proud of nearly every minute of it). MTV delivered far more music than it could ever have hoped to kill, and the aggrieved fans who complained that MTV had destroyed music by playing all those videos would eventually turn into aggrieved fans who complained that MTV destroyed music by *ceasing* to play all those videos. Eventually they'll flip again into aggrieved fans complaining that real music ceased to exist the day TikTok stopped caring about music. Because you can never truly disrupt; you can only move things along in the direction they were probably headed anyway and, if you know what you're doing, ride the wave for a while. Next phase, new wave, as it were. MTV knew J.G. BALLARD and the BUGGLES were onto something, and got one of the best pop culture rides anyone ever got. Happy birthday.

It's Friday (Sophomore No-Slump Edition)

And that means new music from BILLIE EILISH, who wanted her second album, HAPPIER THAN EVER, to feel like Julie London: "Not the songs, but the feeling—longing, kind of dreamy and curious." Her brother and collaborator, Finneas, wanted it to be "Billie's album about Billie." They report, you'll decide... "I was dead and now I’m alive,” says TDE rapper ISAIAH RASHAD, who returns, five long years and one stay in rehab out from his acclaimed debut, with THE HOUSE IS BURNING... YOLA teams up once again with producer Dan Auerbach as the British singer with the showstopping voice continues to explore the sounds of the American South on her second album, this time with more of her pop influences peeking through... PRINCE was in political mode when he made—and shelved—the album WELCOME 2 AMERICA in 2010. It gets its first official release today, as his estate continues to explore the Vault... Singer/songwriter Mackenzie Scott, aka TORRES, is in love and happy and wants to share that on her fifth album, THIRSTIER: "I want people to be happy, especially after this f***ing year—after the last four years—I just want to help people to celebrate again, and to have hope in their futures."

Plus new music from LOGIC, SKEPTA, BLEACHERS, BALIMAYA PROJECT, SOMI (Miriam Makeba tribute), TINK, DAVE EAST & HARRY FRAUD, CLAY WALKER, PARKER MCCOLLUM, CHARLIE PARR, PARMALEE, LUMP (Laura Marling and Tunng's Mike Lindsay), DURAND JONES & THE INDICATIONS, LEELA JAMES, SHIRLEY COLLINS, LOS LOBOS (LA-themed covers album), SON VOLT, JIM LAUDERDALE, VIAL, KING WOMAN, CREEPER, SKIRTS, SECTION H8, ALAN VEGA (his second posthumous release of 2021), DOT ALLISON, DĀM-FUNK, ERASURE (remixes), NAIA IZUMI, NEEDTOBREATHE, PAUL ANKA (celebrating his 80th birthday today with a new album), BLUES TRAVELER, DEE SNIDER and CHUNK! NO, CAPTAIN CHUNK!

Etc Etc Etc

BILLY GIBBONS says ZZ TOP will carry on because that's what the late DUSTY HILL wanted. "He was adamant," Gibbons tells Variety's CHRIS WILLMAN. "He said, 'I'm going to go down and see what’s up. In the meantime, the show must go on." ZZ Top resumes its summer tour tonight in Tuscaloosa, Ala., with longtime guitar tech ELWOOD FRANCIS, who grew a beard during the pandemic, on bass... LOLLAPALOOZA is streaming live throughout the weekend on HULU... The documentary MR. SOUL, with tells the story of the late '60s and early '70s public television variety show SOUL!—aka "The Black Tonight Show"—premieres Sunday on HBO MAX. It's directed by MELISSA HAIZLIP, whose uncle, ELLIS HAIZLIP, was the show's host.

Matty Karas (@troubledoll), curator
you were the first one
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what we’re into
Music of the day
"The First Two Hours of MTV"
MTV
YouTube
Video of the day
"Biography: I Want My MTV"
A&E
The origin story, starting with how MTV literally evolved from Monkees. A breezy, well-made 80-minute doc directed by Tyler Measom and Patrick Waldrop.
YouTube
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