TikTok Lost Customers When It Took Away Music in Australia
- Active users of the service fell in the country last month
- The app is testing how much video posters care about songs
The number of people using TikTok in Australia fell after the company limited the music some people could put in their posts, results that suggest the company is still dependent on its access to popular songs.
TikTok has been running a test in the country to see how important music is to users of its app, the fastest-growing social media service in the world. Some couldn’t access most music distributed by the three major record labels, while others were only missing smaller amounts, according to people familiar with the tests who asked not to be identified because the results aren’t public.