Culture | Putting the show on the road

Welcome to the unlikely capital of rock’n’roll

It is a small town in the Amish country of Pennsylvania

|LITITZ

TO WALK AROUND Lititz on a perfect spring day is to see small-town America at its picture-postcard best. Pensioners stroll along the main street, looking in the windows of gift shops, stopping at the tea shops. With around 10,000 residents, the town in Pennsylvania’s Amish country is so pristine that if you saw it in a film you might assume it was a set. You almost certainly wouldn’t guess it was the rock’n’roll capital of the world.

Yet about a mile north of the town centre is an unremarkable industrial park in which the world’s biggest pop and rock shows are made. The boxy buildings on the Rock Lititz campus house around 40 companies, which between them supply everything a touring artist requires. The firms that founded Rock Lititz, Clair Global and Tait Towers, take care of the two staples, amplification and set-building. Others fill in the gaps. One makes only the motors to drive the hoists that pull PA systems into the rafters of arenas; another makes only stage pyrotechnics. There are two huge rehearsal spaces in which the shows can be assembled and road-tested.

This article appeared in the Culture section of the print edition under the headline “Thank you for the music”

India’s moment: Will Modi blow it?

From the May 12th 2022 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Culture

The Savannah Bananas: a baseball team for the TikTok age

Major League Baseball could learn from the players’ entertaining antics

Remembering D-Day, as a new war rages in Europe

World leaders and surviving soldiers will attend the 80th anniversary of Normandy


Is time more on America’s or China’s side?

A new book offers practical advice about how America can win against China